A marketing consultant aids businesses in developing and putting into action the best methods for reaching their target market. These professionals can offer guidance on anything from client communication to articulating the message they should hear depending on their needs or wants. They can even assist in determining the best times and locations for these messages to be broadcast through advertising mediums like TV ads. In order to comprehend the needs of the market, a marketing consultant researches company profiles and operations. They also look at market prospects and industry trends. To ascertain what customers desire or what draws them to a product, they combine this knowledge with other data points.